Rebrand a well established, multi-million dollar, international, and NASDAQ publicly traded company? No problem, we've got this.

The Challenge

Some of the most challenging projects are those where decisions are made by committee, and with companies of this scale that's unavoidable. All concepts and designs must be agreed upon by an executive team and board of directors. Leading large numbers of people in the most appropriate direction is critical.

Our Solution

Working on the new brand was in incredible experience - we decided to let the entire color palate be influenced by the color of greens present on a 100 dollar bill. The color of money. This new logo and brand was the foundation of all forthcoming marketing. The website appeals to a client base that spans the globe, including cruise ships and casinos on every continent.